{"product_id":"amika-normcore-signature-shampoo","title":"Amika Normcore Signature Shampoo","description":"\u003ch3\u003eAmika Normcore signature shampoo: a sulfate-free wash for medium to thick hair\u003c\/h3\u003e\n\u003cp\u003eThis lathering shampoo is for medium to thick hair that needs nourishment. It is the wash half of the Normcore pair, followed by \u003ca href=\"\/products\/amika-normcore-hydrating-conditioner\"\u003eAmika Normcore Signature Conditioner\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eIt is color safe and keratin safe, and suitable for chemically treated hair. The formula is vegan certified and cruelty free, and it is labelled silicone free.\u003c\/p\u003e\n\u003ch4\u003eWhat the brand says it does\u003c\/h4\u003e\n\u003cp\u003eIts product page describes a sulfate-free shampoo packed with a cocktail of vitamins and antioxidants, for clean, soft and nourished hair. It reports:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHair 7x more conditioned, when the shampoo and conditioner are used together as a system\u003c\/li\u003e\n\u003cli\u003e94% agree it gently cleanses hair without stripping moisture, in an at-home consumer test of 51 participants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOn the ingredients behind it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut acid:\u003c\/strong\u003e helps to provide excellent lathering and conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea buckthorn:\u003c\/strong\u003e one of the few known plant sources of the fatty acid omega 7, rich in vitamins C and A and antioxidants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHydro Rush, The Kure and other lines sit on \u003ca href=\"\/collections\/amika\"\u003ethe Amika shelf, from Normcore to The Kure\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eProduct specification\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; border-left: 3px solid #fa0165; font-size: 15px; line-height: 1.5; margin: 16px 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; width: 46%; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003e9.2 oz (275 ml); 33.8 oz (1 l)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eSulfate-free shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eNamed ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eCoconut acid; sea buckthorn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eHair type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eMedium to thick hair seeking nourishment\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eA quarter-sized amount on wet hair, focused on the roots; wash twice; follow with Normcore conditioner or the Soulfood mask\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eSilicones\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eNone: labelled silicone free\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eFree from\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eLabelled sulfate free (SLES and SLS), paraben free and phthalate free; no mineral oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600;\"\u003e\u003cstrong\u003eTreated hair\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a;\"\u003eColor safe; keratin safe; suitable for chemically treated hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003eHow to use it\u003c\/h4\u003e\n\u003cp\u003eMassage a quarter-sized amount through wet hair, focusing on the roots, then rinse. Wash twice: the first time to cleanse, the second to get the full benefit of the formula. Rinse fully.\u003c\/p\u003e\n\u003cp\u003eFollow with Normcore conditioner or \u003ca href=\"\/products\/amika-soulfood-nourishing-mask\"\u003ethe Soulfood mask\u003c\/a\u003e, as part of your wash routine. Avoid contact with eyes.\u003c\/p\u003e\n\u003ch4\u003eBefore you buy\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eCan I buy the shampoo and conditioner together?\u003c\/strong\u003e Yes. Nava lists \u003ca href=\"\/products\/amika-normcore-signature-shampoo-and-conditioner-set-92-oz\"\u003ethe Normcore shampoo and conditioner set\u003c\/a\u003e in 9.2 oz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain fragrance?\u003c\/strong\u003e Yes. Fragrance is on the ingredient list. The scent notes shown for it are apricot, lily of the valley, sandalwood, pink grapefruit and vanilla.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the packaging recycled?\u003c\/strong\u003e The 9.2 oz and 33.8 oz bottles contain post-consumer recycled plastic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan the ingredient list change?\u003c\/strong\u003e It can. To confirm the formula suits you, check the list printed on your bottle.\u003c\/p\u003e","brand":"Nava Beauty","offers":[{"title":"9.2 Oz","offer_id":68508954296555,"sku":"840117805637","price":27.0,"currency_code":"USD","in_stock":true},{"title":"33.8 Oz","offer_id":68508954329323,"sku":"840117804500","price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/0190\/7947\/files\/amika-normcore-signature-shampoo-9-2-oz.jpg?v=1794536620","url":"https:\/\/berakora.com\/products\/amika-normcore-signature-shampoo","provider":"BERAKORA","version":"1.0","type":"link"}